Accessibility View Close toolbar

Welcome to Rib Mountain Eye Care!

Welcome to Rib Mountain Eye Care, where your eye and vision health are our top priority. We are committed to providing you and your family with the highest standard of care each time we see you. We are happy each time we hear a patient say "I've never seen this clear before".

About Our Practice

At Rib Mountain Eye Care, we believe in taking a patient-centered approach to care. Specifically, we understand that no two patients' situations are exactly the same—which is why each decision we make and treatment we recommend is specifically tailored to your individual needs. We strongly believe in developing lasting relationships with each patient. We strive to have all patients feel welcome and comfortable in our office. Dr. Brian Puent is always happy to sit down and answer any questions you may have about your eye health.

Meet Our Optometrist

Dr. Brian Puent has been practicing optometry for 13 years - the past seven in Wausau. He opened Rib Mountain Eye Care in response to the area's need for a better eye care experience. Today, his goal is to deliver the right services to meet each patient's unique needs. Some of Dr. Puent's specific areas of expertise include:

  • Comprehensive eye examinations
  • Eyeglasses and contact lenses
  • Dry eye treatment
  • Diabetic eye disease
  • Meet Our Optician

    Melissa, our Certified Optician, has more than 26 years of experience in helping patients find the right eyewear. She has a talent for selecting the right frame and the right lens option so that you look and see great.

    Optometry Services Provided

    One of the most common services we offer is that of comprehensive eye and vision exams, which are vital to staying on top of your changing ocular health. During your eye exam, we'll review your medical history, conduct important vision tests, and assess your eye movement and overall eye health. We strongly recommend eye exams for most patients once a year. We also offer pediatric optometry services for children.

    While 20/20 vision is great, there is more to optimal visual function and healthy eyes. Another unique service we offer is the measurement of macular pigment. This pigment has been called your "internal sunglasses" and it's measurement informs us on your risk for Age-Related Macular Degeneration, blue light exposure, and multiple other visual functions.

    In addition to eye exams, we also specialize in treatments and solutions for any number of ocular conditions. From diabetic eye disease and myopia to simple vision correction, we'll always take the time to review your treatment options and ensure you're well informed.

    Contact Us to Schedule an Eye Exam Today!

    You can call us at (715) 803-2700 or use the "Make An Appointment" request button on this page.

    What information do we need to schedule an appointment?

    At a minimum, we need your Name, Date of Birth, Address, and Phone Number.

    If you are paying through almost all insurances, we will also need the Plan Name, ID number, and Group Number and basic demographic information about the person carrying the insurance.

    If you have VSP insurance, you likely do not have an insurance card. We can determine your benefits once we know the insured person's information and the last 4 digits of the insured person's social security number. Call for more information.

    We also like to know where you had your last eye examination (if applicable) so that we can have your records forwarded to our office.

    Contact Us

    Office Hours


    8:30 am-5:30 pm


    8:30 am-5:30 pm


    8:30 am-5:30 pm


    8:30 am-5:30 pm


    8:30 am-5:30 pm





    Meet The Optometrist

    • Dr.
      Brian Puent

      Dr. Brian Puent has been an optometrist for 13 years – the last seven years in the Wausau area. He and his family enjoy the opportunities and quality of life that Wausau has to offer. By starting this new private practice he has the ability to provide a better eye care experience for patients. His goal is to deliver the appropriate services to meet the patients needs and develop a long-term relationship with you and your family. He believes each patient should be aware on all reasonable treatments based on the examination findings. By comparing and contrasting treatments and products, the patient can then make an informed decision.

    Featured Articles

    Helpful and Informative Resources

    • Makeup Tips for Sensitive Eyes

      Does your cosmetics make your eyes water and burn? Try these makeup tips for sensitive eyes. ...

      Read More
    • How to Clean Your Eyeglasses

      Do you know how to clean your eyeglasses correctly? Take a look a few tips that will keep your specs cleaner. ...

      Read More
    • All About Amblyopia

      Amblyopia, also known as lazy eye, is a visual disorder caused by abnormal vision development, often occurring during infancy. Patients with amblyopia have reduced vision in one eye, because it is not working properly in conjunction with the brain. With early detection and proper treatment, loss of ...

      Read More
    • All About Glaucoma

      Glaucoma is a serious disorder that can damage the optic nerves of your eyes if left untreated. The optic nerve carries images from your eyes to your brain. If the nerve is damaged, full or partial vision loss can occur. In some cases, people develop glaucoma because the pressure in their eyes begins ...

      Read More
    • Binocular Vision: Disorders and Treatment

      For many, the term binocular vision conjures images of super powers or the rare ability to spot objects far away, but having binocular vision simply means having two eyes with which to see. Binocular vision does lend creatures with two eyes advantages over those with only one, such as enhanced vision, ...

      Read More
    • Curbing Macular Degeneration

      Macular degeneration represents one of the most significant causes of vision loss in older adults. According to the Centers for Disease Control and Prevention, an estimated 1.8 million people currently suffer from macular degeneration, with an additional 7.3 million people at risk of developing this ...

      Read More
    • Diabetic Retinopathy: What Is It?

      Diabetic retinopathy refers to several eye problems that are characterized by damage to the light-sensitive retina, caused by excessive blood sugar levels. Almost half of Americans with diabetes suffer from some level of diabetic retinopathy. When glucose levels in the blood are not properly controlled, ...

      Read More
    • Glaucoma Care: What You Need to Know

      Glaucoma is the second leading cause of blindness worldwide, reports the Glaucoma Research Foundation. This common eye condition typically affects older adults, although infants and young adults are also at risk. Fortunately, however, cutting-edge research is improving diagnosis and treatment of this ...

      Read More
    • Strabismus

      Strabismus is the medical term for the misalignment of the eyes. Commonly referred to as cross-eyed or wall-eyed, strabismus may involve either one or both eyes turning inward, outward or even up or down. It is one of the most common vision conditions in young children, affecting somewhere between 2 ...

      Read More
    • What Is Astigmatism?

      Astigmatism is an extremely common eye condition that affects both children and adults. It occurs when there is an imperfection in some part of your cornea, the clear tissue that covers your iris. Light rays pass through the cornea as they travel to the retina, a thin layer of cells at the back of your ...

      Read More