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Welcome to Rib Mountain Eye Care!

Welcome to Rib Mountain Eye Care, where your eye and vision health are our top priority. We are committed to providing you and your family with the highest standard of care each time we see you. Our goal is to hear people say "I've never seen this clear before".

About Our Practice

At Rib Mountain Eye Care, we believe in taking a patient-centered approach to care. Specifically, we understand that no two patients' situations are exactly the same—which is why each decision we make and treatment we recommend is specifically tailored to your individual needs. We strongly believe in developing lasting relationships with each patient. We strive to have all patients feel welcome and comfortable in our office. Dr. Brian Puent is always happy to sit down and answer any questions you may have about your eye health.

Meet Our Optometrist

Dr. Brian Puent has been practicing optometry for 14 years - the past eight in Wausau. He opened Rib Mountain Eye Care in response to the area's need for a better eye care experience. Today, his goal is to deliver the right services to meet each patient's unique needs. Some of Dr. Puent's specific areas of expertise include:

      • Comprehensive Eye Examinations
      • Eyeglasses and Contact Lenses
      • Dry Eye Treatment
      • Ocular Wellness and Nutrition

Optometry Services Provided

One of the most common services we offer is that of comprehensive eye and vision exams, which are vital to staying on top of your changing ocular health. During your eye exam, we'll review your medical history, conduct important vision tests, and assess your eye movement and overall eye health. We strongly recommend eye exams for most patients once a year.

While 20/20 vision is great, there is more to optimal visual function and healthy eyes. We offer two service that are unavailable anywhere else in Central Wisconsin. The first is the measurement of macular pigment. This pigment has been called your "internal sunglasses" and it's measurement informs us on your risk for Age-Related Macular Degeneration, blue light exposure, and multiple other visual functions. The second is an advanced eyelid imaging and treatment system to help people with dry, watery, or red eyes. We can more specifically diagnose and treat the root cause of dry eye than anyone else in the area. Stay close to home and get cutting edge care.

We want you and your family to see well and be completely satisfied with your choice of glasses or contact lenses. We also want to help you see well and have comfortable eyes for as long as you can by offering specific preventative recommendations.

Contact Us to Schedule an Eye Exam Today!

You can call us at (715) 803-2700 or use the "Make An Appointment" request button on this page.

What information do we need to schedule an appointment?

At a minimum, we need your Name, Date of Birth, Address, and Phone Number.

If you are paying through almost all insurances, we will also need the Plan Name, ID number, and Group Number and basic demographic information about the person carrying the insurance.

If you have VSP insurance, you likely do not have an insurance card. We can determine your benefits once we know the insured person's information and the last 4 digits of the insured person's social security number. Call for more information.

We also like to know where you had your last eye examination (if applicable) so that we can have your records forwarded to our office.

Contact Us

Office Hours


8:30 am-5:30 pm


8:30 am-5:30 pm


8:30 am-5:30 pm


8:30 am-5:30 pm


8:30 am-5:30 pm





Meet The Optometrist

  • Dr.
    Brian Puent

    Dr. Brian Puent has been an optometrist for 13 years – the last seven years in the Wausau area. He and his family enjoy the opportunities and quality of life that Wausau has to offer. By starting this new private practice he has the ability to provide a better eye care experience for patients. His goal is to deliver the appropriate services to meet the patients needs and develop a long-term relationship with you and your family. He believes each patient should be aware on all reasonable treatments based on the examination findings. By comparing and contrasting treatments and products, the patient can then make an informed decision.

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