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Welcome to Rib Mountain Eye Care!

Welcome to Rib Mountain Eye Care where your eye and vision health are our top priority. We are committed to providing you and your family with the highest standard of care each time we see you.

Our goal is to hear people say "I've never seen this clear before". Statements like that make all our efforts worth it. We encourage you to use quality lenses, frames, and contact lenses. There is a difference in products and we are happy to explain the differences and to share our experiences with you. We want you and your family to see well and be completely satisfied with your choice of glasses or contact lenses.

While 20/20 vision is great, there is more to optimal visual function and healthy eyes. We offer two service that are unavailable anywhere else in Central Wisconsin. The first is the measurement of macular pigment. This pigment has been called your "internal sunglasses" and it's measurement informs us on your risk for Age-Related Macular Degeneration, blue light exposure, and multiple other visual functions. The second is an advanced eyelid imaging and treatment system to help people with dry, watery, or red eyes. We can specifically diagnose and treat the root cause in 85% of people with dry eye. We are happy to provide you with this individualized, "state-of-the-science" information so close to home.

About Our Practice

At Rib Mountain Eye Care, we believe in taking a patient-centered approach to care. Specifically, we understand that no two patients' situations are exactly the same—which is why each decision we make and treatment we recommend is specifically tailored to your individual needs. We strongly believe in developing lasting relationships with each patient. We strive to have all patients feel welcome and comfortable in our office. Dr. Brian Puent has been practicing optometry for 14 years. He opened Rib Mountain Eye Care two years ago in response to the area's need for a better eye care experience.

Contact Us to Schedule an Eye Exam Today!

You can call us at (715) 803-2700 or use the "Make An Appointment" request button below.

Contact Us

Office Hours


8:30 am-5:30 pm


8:30 am-5:30 pm


8:30 am-5:30 pm


8:30 am-5:30 pm


8:30 am-5:30 pm





Meet The Optometrist

  • Dr.
    Brian Puent
    Dr. Brian Puent has been an optometrist for 14 years – the last eight years in the Wausau area. He and his family enjoy the opportunities and quality of life that Wausau has to offer. By starting this new private practice he has the ability to provide a better eye care experience for patients. His goal is to deliver the appropriate services to meet the patients needs and develop a long-term relationship with you and your family.

Featured Articles

Helpful and Informative Resources

  • Curbing Macular Degeneration

    Macular degeneration represents one of the most significant causes of vision loss in older adults. According to the Centers for Disease Control and Prevention, an estimated 1.8 million people currently suffer from macular degeneration, with an additional 7.3 million people at risk of developing this ...

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  • Premature Babies and Vision Problems

    Prematurity can cause a range of vision problems. Fortunately, optometrists offer a range of treatments and devices that can improve your child's ability to see. ...

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  • What Do Your Eyes Say About Your Health?

    Subtle changes in your eyes may be the first signs of a health problem. ...

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  • Makeup Tips for Sensitive Eyes

    Does your cosmetics make your eyes water and burn? Try these makeup tips for sensitive eyes. ...

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  • How to Clean Your Eyeglasses

    Do you know how to clean your eyeglasses correctly? Take a look a few tips that will keep your specs cleaner. ...

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  • All About Amblyopia

    Amblyopia, also known as lazy eye, is a visual disorder caused by abnormal vision development, often occurring during infancy. Patients with amblyopia have reduced vision in one eye, because it is not working properly in conjunction with the brain. With early detection and proper treatment, loss of ...

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  • All About Glaucoma

    Glaucoma is a serious disorder that can damage the optic nerves of your eyes if left untreated. The optic nerve carries images from your eyes to your brain. If the nerve is damaged, full or partial vision loss can occur. In some cases, people develop glaucoma because the pressure in their eyes begins ...

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  • Binocular Vision: Disorders and Treatment

    For many, the term binocular vision conjures images of super powers or the rare ability to spot objects far away, but having binocular vision simply means having two eyes with which to see. Binocular vision does lend creatures with two eyes advantages over those with only one, such as enhanced vision, ...

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  • Diabetic Retinopathy: What Is It?

    Diabetic retinopathy refers to several eye problems that are characterized by damage to the light-sensitive retina, caused by excessive blood sugar levels. Almost half of Americans with diabetes suffer from some level of diabetic retinopathy. When glucose levels in the blood are not properly controlled, ...

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  • Glaucoma Care: What You Need to Know

    Glaucoma is the second leading cause of blindness worldwide, reports the Glaucoma Research Foundation. This common eye condition typically affects older adults, although infants and young adults are also at risk. Fortunately, however, cutting-edge research is improving diagnosis and treatment of this ...

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