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Welcome to Rib Mountain Eye Care!

Welcome to Rib Mountain Eye Care where your eye and vision health are our top priority. We are committed to providing you and your family with the highest standard of care each time we see you.

Our goal is to hear people say "I've never seen this clear before". Statements like that make all our efforts worth it. We encourage you to use quality lenses, frames, and contact lenses. There is a difference in products and we are happy to explain the differences and to share our experiences with you. We want you and your family to see well and be completely satisfied with your choice of glasses or contact lenses. We commonly fit people in lenses specifically to address near vision and digital eye strain issues.

While comprehensive eye examinations and quality products are our key offerings, we also offer in-depth dry eye treatments and specialized vision assessments and treatments.

The dry eye disease side of the practice is continuing to evolve as we seek to provide a variety of FDA-approved treatment options. We start with a battery of tests to determine tear quality and quantity.  We routinely consider treatments such as prescription eye drops (Restasis and Xiidra), punctual plugs, certain artificial tears, and eyelid hygiene products. If indicated, we have advanced technology that can image and precisely treat the eyelid glands. Additionally, we can treat advanced dry eye with specialty contact lenses and nasal neurostimulation.  Taken together, this allows us to help a wide variety of people with dry eye disease. If you have trouble with dry eye we can likely offer you a treatment you have not had access to in the past.  We are happy to provide you with this individualized, "state-of-the-science" information so close to home.

Additionally, we can provide advanced assessments and possible treatment options for color vision deficiencies and macular pigment levels.  Color vision difficulties (most often deficiency not true "blindness") is relatively common yet not often measured well. While you cannot cure color vision problems there are possible lens filters that can help. The measurement of macular pigment  is important because it functions like "internal sunglasses". The pigment level is based on a number of factors including your dietary intake of carotenoids. Your individual measurement informs us on your risk for Age-Related Macular Degeneration, blue light exposure, and multiple other visual functions. 

About Our Practice

At Rib Mountain Eye Care, we believe in taking a patient-centered approach to care. Specifically, we understand that no two patients' situations are exactly the same—which is why each decision we make and treatment we recommend is specifically tailored to your individual needs. We strongly believe in developing lasting relationships with each patient. We strive to have all patients feel welcome and comfortable in our office. Dr. Brian Puent has been practicing optometry for 14 years. He opened Rib Mountain Eye Care in 2016 to provide a better eye care experience.

Contact Us to Schedule an Eye Exam Today!

You can call us at (715) 803-2700 or use the "Make An Appointment" request button below.

Contact Us

Office Hours


8:30 am-5:30 pm


8:30 am-5:30 pm


8:30 am-5:30 pm


8:30 am-5:30 pm


8:30 am-5:30 pm





Meet The Optometrist

  • Dr.
    Brian Puent
    Dr. Brian Puent has been an optometrist for 14 years – the last eight years in the Wausau area. He and his family enjoy the opportunities and quality of life that Wausau has to offer. By starting this new private practice he has the ability to provide a better eye care experience for patients. His goal is to deliver the appropriate services to meet the patients needs and develop a long-term relationship with you and your family.

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